Center for Peace Studies

Study of Cultural and Ethnic Diversity and Media Influence

The project “Research on Cultural and Ethnic Diversity and Media Influence in Marneuli Municipality” aims to contribute to the reduction of social distance, the identification of stereotypes and the deepening of social integration in Marneuli Municipality, which in turn contributes to both the stable and peaceful development of the municipality and the strengthening of the country's national security. Project implementation period: January - April 2026 The idea of ​​the project is based on the research and analysis of ethnic diversity in Marneuli Municipality. Within the framework of the project, it is planned to study the relations of Azerbaijani, Armenian and Georgian communities, social distance, stereotypes, language barriers and the influence of the media. The research includes both quantitative and qualitative components, which ensures an in-depth and evidence-based analysis of the problem. The project objectives are: • Identification of social distance between ethnic groups; • Research on stereotypes and cultural expectations; • Assessment of the influence of media and information space; • Analysis of linguistic resources and needs. Planned activities within the project: • Conducting a psycho-sociological study (quantitative survey) on 600 respondents using the Bogardus Social Distancing Scale; • Organizing and conducting six focus groups with the involvement of participants from different ethnic groups and ages, • Preparing a research report and submitting it to relevant government agencies. Within the project, the first comprehensive psycho-sociological study was conducted in Marneuli Municipality, the data of which can be used to improve integration policies and civil equality programs at the national and local levels. The project has a pilot nature and is planned to be expanded to other regions of Georgia. The research tools, analytics and recommendations obtained will remain as a long-term resource that ensures the sustainability and continuity of the project results. As a result of the project implementation, specific, measurable and practical results were obtained: 1. Reliable research data was obtained on the social reality in Marneuli Municipality • A quantitative survey was conducted on 600 respondents and 6 focus groups were held, as a result of which a comprehensive database was created. • The level of social distance between different ethnic groups and the main sources of stereotypes were determined. 2. Detection of stereotypes and identification of barriers to integration • It was revealed which social, cultural and linguistic factors hinder cooperation and trust between ethnic groups. • The strength of stereotypes and cultural barriers were highlighted in specific communities • Risk zones were identified, where it is necessary to plan and implement various measures. • The population's attitude towards foreign citizens and foreign culture was revealed, which will contribute to the proper planning of integration and migration policies. 3. Assessment of the media and language environment • It was identified which local and foreign media outlets have the most significant impact on the population. • The level of knowledge of Georgian and foreign languages ​​and the trends in their teaching were assessed, which will help the state in planning civil integration policies. • The needs and expectations of the population were identified; 4. Determination of the stability index A special formula was used to determine the stability index for the Marneuli municipality, which showed a high level of stability. 5. Report for state structures • Based on the results of the study, a report was prepared that will help the Government of Georgia and relevant state structures in implementing more effective policies in the direction of integration and civil equality. • The results provide an opportunity to conduct a comparative analysis with other municipalities, the region and Georgia at the next stage. As a result of the project, the Georgian government and state agencies were provided with a research-based report, which is intended to be used to improve ethnic integration and civic equality policies, as a result of which society will benefit from strengthening social harmony, security and stability.